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4 de junio de 2016

The nature of motion // Nike

























Nike´s "The Nature of motion" installation was without any doubt one of the highlights of this year´s Salone del Mobile in Milan.

This year the brand invited 10 designers to create installations around the idea of movement. Some of them were quite conceptual and some more practical, but all of them where located in the same amazing space. The site had been transformed in some sort of labyrinth created with Nike´s shoe boxes, and through your walk around it the different pieces were appearing in front of you.

























































































































The whole exhibition was very cool and incredibly inspiring,  and I think it was extremely useful from a retail design point of view - so it was definitely worth the visit. 


I don´t think I could really choose my favorite piece... so maybe I´l have to settle with the exterior installation, but basically because it matched my outfit and made an amazing background for the best Instagram shots! :)

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